marketing – AVAD7

Seven Relationships of Business (Podcast E20)

In Episode #20, I discuss seven relationships of business that define the success and impact of a company. These relationships can help with decisions about what companies and organizations to work for and invest in. Listen using the Anchor Player Listen Using Our Website Player You can also download the show. Tap (or right click)… Continue reading Seven Relationships of Business (Podcast E20)

Here’s why reviews of products, services, and businesses are not reliable.

We all rely on reviews of products, services, and businesses on Facebook, and with Google search results, or when purchasing products on Amazon. Services like Yelp promise to provide helpful insights from customers. An abundance of positive reviews can almost guarantee trust and help produce new customers. Unusually High Numbers of 5-Star Ratings Occasionally while… Continue reading Here’s why reviews of products, services, and businesses are not reliable.

Promoting Alcohol and Tobacco by Advertising to High School Students

It’s getting more difficult for companies to advertise tobacco and alcohol products. Tobacco ads are no longer permitted on television.(1) On websites and YouTube, age verification is required to view content purportedly targeting an adult audience. The tobacco industry has a long history of marketing to young people. The goal is to get people addicted… Continue reading Promoting Alcohol and Tobacco by Advertising to High School Students

Gerald Daugherty Funny Campaign Ad – Travis County Commissioner

Normally someone running for the position of County Commissioner would likely not be known a few counties away, but Gerald Daugherty’s funny campaign ad has resulted in national media attention. Media Coverage Below is a video from MSNBC and CNN covered the ad recently also. Published on Oct 26, 2016. Watch as the Morning Joe panel… Continue reading Gerald Daugherty Funny Campaign Ad – Travis County Commissioner

Meta-Sourced Multi-Stage Self-Funding Organic Marketing Strategies

Overview Multi-Stage Meta-Sourced Marketing Strategies are long-term self-funded organic approaches to building brand equity, engagement, and grass-roots support for companies, products, services, and causes. Key Terms and Principles Meta-Sourced. Effective marketing goes up stream, down stream, and onto the shore. It reaches beyond the obvious boundaries to create the conditions that can foster an effective advertising,… Continue reading Meta-Sourced Multi-Stage Self-Funding Organic Marketing Strategies

Douglas Van Praet – Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Summary. Advertising and marketing are constantly evolving to achieve greater impact with more efficiency. The most significant, useful, and relevant development in recent years has been the ability to specifically deliver advertising only to groups that are likely to be interested in the product or service being advertised. This benefits advertisers and consumers, and most… Continue reading Douglas Van Praet – Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing