Google AdSense: Here’s why ‘smart ads’ aren’t smart.

Google makes millions of dollars selling ads through their AdSense service. Their promise is that the relevant ads will automatically appear on websites with related content. In addition to that, Google and other advertising agencies produced ads based on your browsing history and tracking cookies. Here’s why those systems are ineffective much of the time.… Continue reading Google AdSense: Here’s why ‘smart ads’ aren’t smart.

Meta-Sourced Multi-Stage Self-Funding Organic Marketing Strategies

Overview Multi-Stage Meta-Sourced Marketing Strategies are long-term self-funded organic approaches to buildingĀ brand equity, engagement, and grass-roots support for companies, products, services, and causes. Key Terms and Principles Meta-Sourced. Effective marketing goes up stream, down stream, and onto the shore. It reaches beyond the obvious boundaries to create the conditions that can foster an effective advertising,… Continue reading Meta-Sourced Multi-Stage Self-Funding Organic Marketing Strategies