Social Media Success, Subscribers and Challenges (Podcast #39)

In Episode #39, I discuss how we measure success in social media. Rather than focusing on subscribers, followers, views, or even clicks, we should measure how many people we are effectively interacting with, and not seek to exceed the number of followers or views that would surpass our ability to respond to viewer questions and… Continue reading Social Media Success, Subscribers and Challenges (Podcast #39)

Google AdSense: Here’s why ‘smart ads’ aren’t smart.

Google makes millions of dollars selling ads through their AdSense service. Their promise is that the relevant ads will automatically appear on websites with related content. In addition to that, Google and other advertising agencies produced ads based on your browsing history and tracking cookies. Here’s why those systems are ineffective much of the time.… Continue reading Google AdSense: Here’s why ‘smart ads’ aren’t smart.