Global Marketplace Democracy – Ethical Green Shopping and Buying

Activism > Politics Summary. As individual citizens, it’s difficult to complete with large corporations for the loyalty of our political representatives. However, by choosing to spend money on ethical products, services, companies, manufacturers, organization, and vendors, you can powerfully determine what kind of world we live in. In the world of investing, this is referred to as… Continue reading Global Marketplace Democracy – Ethical Green Shopping and Buying

Chevrolet Malibu and Isaac Mizrahi Marketing Advertising Partnership – A Social and Market Analysis of Openly Gay Spokespeople in Advertising

Summary. Chevrolet has launched an innovative and unique advertising campaign on Facebook in partnership with Isaac Mizrahi to promote their 2013 Malibu. The website ChevyMalibuStyle.com forwards to their Facebook page. One of the early pioneers to use Facebook as an exclusive hosting platform was Vitamin Water. Demographic. It’s not clear who this new Chevrolet advertising… Continue reading Chevrolet Malibu and Isaac Mizrahi Marketing Advertising Partnership – A Social and Market Analysis of Openly Gay Spokespeople in Advertising

The Startup Guide for Creators

For creators, it’s nice to convert knowledge and experience into fruit of financial income that can sustain the pursuit of our passion. The checklist below provides some practical steps to help move people closer to establishing an infrastructure for income. Note: This is a companion document to “The Outcomes Guide for Creators.” Business Name. Think of… Continue reading The Startup Guide for Creators

Scientology Global Awareness and Membership Campaign Using Impressive Videos onYouTube and Social Media

Lifeways Summary. The Mormon church recently launched a very polished and professional video campaign that is still underway. Purchasing paid positioning in YouTube, at the top right column, these ads have reached millions. It’s an amazing marketing accomplishment, and has helped rebrand the religion. Not to be outdone, the Church of Scientology is the next group… Continue reading Scientology Global Awareness and Membership Campaign Using Impressive Videos onYouTube and Social Media

Nestlé Pure Life Filtered Bottled Water for Hydration – Branding and Marketing Analysis

Health Summary. This document explores the branding, merchandising, and marketing of Nestlé Pure Life water which is just one of many brands offered by Nestlé Waters. Marketing Wellness. We’re interested in how products and services are branded and promoted, particularly those with a Life centered theme. We’re especially interested in the intersection where product promotion and wellness… Continue reading Nestlé Pure Life Filtered Bottled Water for Hydration – Branding and Marketing Analysis