Meta-Sourced Multi-Stage Self-Funding Organic Marketing Strategies

Overview Multi-Stage Meta-Sourced Marketing Strategies are long-term self-funded organic approaches to building brand equity, engagement, and grass-roots support for companies, products, services, and causes. Key Terms and Principles Meta-Sourced. Effective marketing goes up stream, down stream, and onto the shore. It reaches beyond the obvious boundaries to create the conditions that can foster an effective advertising,… Continue reading Meta-Sourced Multi-Stage Self-Funding Organic Marketing Strategies

Referral Bonuses and Affiliate Commission Programs

Most companies have a mechanism in place to reward customers for referrals. The reward may come as a discount on future purchases, or a credit to your account. You’ve probably seen the “tell a friend” programs that give you and your friend a reward when they sign-up. In some cases, there may be a cash… Continue reading Referral Bonuses and Affiliate Commission Programs

BEVEL – Not Business As Usual

Last year I learned about Walker & Company and their Bevel brand of shaving and personal care styling products. What first attracted me to the company was their online magazine BevelCode.com that offers tips on style and personal care products. In September I purchased their shaving system and wrote a review about the product and… Continue reading BEVEL – Not Business As Usual

Using a Double-Edge Safety Razor – Great Product Usage Guide Video Instruction from Bevel

Just a few days ago, Bevel posted this excellent instructional video on how to best use the Bevel double-edge safety razor and shaving system. The tips and guidelines would be useful for any shaving system, although the Bevel is considered by some to be the best on the market today. If you’ve not yet given Bevel… Continue reading Using a Double-Edge Safety Razor – Great Product Usage Guide Video Instruction from Bevel

Amazon – “Reinvent Happy Hour: Stay Home, Drink, and Watch TV”

A recent Amazon ad suggests staying home as an alternative to socializing with friends at Happy Hour. The ad shows a woman at home, sitting on her couch alone, with a glass of wine in one hand and a remote in the other. Click the image below for a larger view. While some alone time… Continue reading Amazon – “Reinvent Happy Hour: Stay Home, Drink, and Watch TV”

Atlassian HipChat Ad Campaign Inspired by Office Space

Bulk is Great Bill Lumbergh of Office Space comes out of retirement to teach the kids how to bulk up their email threads. Remember, volume = competence.   Meetings about Meetings Bill Lumbergh comes out of his Office Space retirement to bring his classic management style into the modern office. If you’re not meeting, you’re… Continue reading Atlassian HipChat Ad Campaign Inspired by Office Space