Bevel – A Case Study in Brand Loyalty

A recent ad campaign from Bevel (above) features these words from NAS: “Bevel is home. It’s a part of you and your lifestyle, your look. It’s personal. Bevel is unique. It’s near to my heart, like no other thing I’m doing.” That’s a strong endorsement. To the casual observer, that ad may be incorrectly perceived as marketing hype. The… Continue reading Bevel – A Case Study in Brand Loyalty

Bevel Trimmer Evaluation and Comparison with Oster Cordless Clipper

A few days ago I pre-ordered the Bevel Trimmer for $179. It won’t ship for a few months, but I really wanted to do the pre-order so I could be among the first to receive the product. To put this into perspective, the last three hair trimming products I purchased were about $10 each and run on AA… Continue reading Bevel Trimmer Evaluation and Comparison with Oster Cordless Clipper

BEVEL – Not Business As Usual

Last year I learned about Walker & Company and their Bevel brand of shaving and personal care styling products. What first attracted me to the company was their online magazine BevelCode.com that offers tips on style and personal care products. In September I purchased their shaving system and wrote a review about the product and… Continue reading BEVEL – Not Business As Usual

Bevel – The Shave Cream That Keeps Going

In September 2015, I began using the Bevel shaving system. I’d received their starter kit with shaver, brush, oil, shave cream, and aftershave lotion, and extra blades. Because I’d signed up for the monthly subscription, I presumed the supplies I’d received were to be used up in 30 days. As I began using their products, I… Continue reading Bevel – The Shave Cream That Keeps Going

@BEVEL – Exquisite Styling Trimmer Video Ad Featuring NAS

About an hour ago, Bevel published a video on YouTube announcing their new styling and grooming trimmer. You can watch it below. The ad features the performer NAS (Nasir Jones) speaking about transformational change, and why it is that those who excel in life desire to create something new that’s better and more exceptionally inspiring than… Continue reading @BEVEL – Exquisite Styling Trimmer Video Ad Featuring NAS

Using a Double-Edge Safety Razor – Great Product Usage Guide Video Instruction from Bevel

Just a few days ago, Bevel posted this excellent instructional video on how to best use the Bevel double-edge safety razor and shaving system. The tips and guidelines would be useful for any shaving system, although the Bevel is considered by some to be the best on the market today. If you’ve not yet given Bevel… Continue reading Using a Double-Edge Safety Razor – Great Product Usage Guide Video Instruction from Bevel