A recent ad campaign from Bevel (above) features these words from NAS: “Bevel is home. It’s a part of you and your lifestyle, your look. It’s personal. Bevel is unique. It’s near to my heart, like no other thing I’m doing.” That’s a strong endorsement. To the casual observer, that ad may be incorrectly perceived as marketing hype. The… Continue reading Bevel – A Case Study in Brand Loyalty