A recent ad campaign from Bevel (above) features these words from NAS: “Bevel is home. It’s a part of you and your lifestyle, your look. It’s personal. Bevel is unique. It’s near to my heart, like no other thing I’m doing.” That’s a strong endorsement. To the casual observer, that ad may be incorrectly perceived as marketing hype. The… Continue reading Bevel – A Case Study in Brand Loyalty
Tag: Brand Loyalty
Bevel Trimmer Evaluation and Comparison with Oster Cordless Clipper
A few days ago I pre-ordered the Bevel Trimmer for $179. It won’t ship for a few months, but I really wanted to do the pre-order so I could be among the first to receive the product. To put this into perspective, the last three hair trimming products I purchased were about $10 each and run on AA… Continue reading Bevel Trimmer Evaluation and Comparison with Oster Cordless Clipper