Google makes millions of dollars selling ads through their AdSense service. Their promise is that the relevant ads will automatically appear on websites with related content. In addition to that, Google and other advertising agencies produced ads based on your browsing history and tracking cookies. Here’s why those systems are ineffective much of the time.… Continue reading Google AdSense: Here’s why ‘smart ads’ aren’t smart.
Category: Advertising
Ford Motor Company: How to Cook an Egg
Rather than just selling a product, some companies seek to portray the lifestyle of those who identify with the product and company. Ford Motor Company launched a new ad campaign to promote “Truck Life” which helps further define Ford as a lifestyle brand. Rather than just selling trucks, Ford seeks to define the character and… Continue reading Ford Motor Company: How to Cook an Egg
Why College Athletes Don’t Get Paid
College sports have become a multi-billion dollar industry, but the NCAA’s regulations prohibit amateur athletes from profiting off their abilities to go pro. But a new lawsuit could completely uped the NCAA and the college athletic business model. VICE News’ Gianna Toboni meets several athletes and coaches living the pay-for-play saga. (VICE News, 29 Dec… Continue reading Why College Athletes Don’t Get Paid
Here’s why 72 million websites use WordPress
“Considering that the number of total active websites is estimated at over 172 million according to a survey published by netcraft, that means that around 75,000,000 websites are using WordPress right now — with around half of those sites (37,500,000) being hosted on the WordPress.com shared hosting installation.” [Source: Brenda Barron, 29 Oct 2019] WordPress… Continue reading Here’s why 72 million websites use WordPress
Promoting Alcohol and Tobacco by Advertising to High School Students
It’s getting more difficult for companies to advertise tobacco and alcohol products. Tobacco ads are no longer permitted on television.(1) On websites and YouTube, age verification is required to view content purportedly targeting an adult audience. The tobacco industry has a long history of marketing to young people. The goal is to get people addicted… Continue reading Promoting Alcohol and Tobacco by Advertising to High School Students
“We Believe: The Best Men Can Be” – Controversial Gillette Commercial
This week a controversial commercial from Gillette has become the #7 trending video on YouTube with over 3.4 million views in just 3 days. The video has 63,000 likes, but more than 308,000 dislikes and many people boycotting the company. There is a lot of outrage and anger over this video because it depicts adult men… Continue reading “We Believe: The Best Men Can Be” – Controversial Gillette Commercial
BUSINESS SUCCESS: Capital One Café – Meet the Barista Banker
In 2017 Capital One announced the launch of the Capital One Café – a transformational and impactful shift for the banking industry, but also an inspiring business model that transcends business as usual. In short, the Capital One Café is a beautiful and bright neighborhood café where people can go to eat, drink coffee, meet friends, conduct business,… Continue reading BUSINESS SUCCESS: Capital One Café – Meet the Barista Banker