Chevrolet Malibu and Isaac Mizrahi Marketing Advertising Partnership – A Social and Market Analysis of Openly Gay Spokespeople in Advertising

Summary. Chevrolet has launched an innovative and unique advertising campaign on Facebook in partnership with Isaac Mizrahi to promote their 2013 Malibu. The website ChevyMalibuStyle.com forwards to their Facebook page. One of the early pioneers to use Facebook as an exclusive hosting platform was Vitamin Water. Demographic. It’s not clear who this new Chevrolet advertising… Continue reading Chevrolet Malibu and Isaac Mizrahi Marketing Advertising Partnership – A Social and Market Analysis of Openly Gay Spokespeople in Advertising

The Startup Guide for Creators

For creators, it’s nice to convert knowledge and experience into fruit of financial income that can sustain the pursuit of our passion. The checklist below provides some practical steps to help move people closer to establishing an infrastructure for income. Note: This is a companion document to “The Outcomes Guide for Creators.” Business Name. Think of… Continue reading The Startup Guide for Creators

Federal Trade Commission (FTC) Takes Action Against Fake News Websites as False Advertising

Activism > Consumer Defense Resource Group Update. Seven months after we first reported about the use of fake news websites as advertising (21 September 2010), the Federal Trade Commission began taking action against those using this deceptive practice. Our original report is below. Here are stories about the FTC actions: 19 April 2011 – FTC Seeks… Continue reading Federal Trade Commission (FTC) Takes Action Against Fake News Websites as False Advertising

Apple Computers Featured in Advertising as Product Placement

Apple computers and other products seem to be used in advertising a greater percentage of the time than than their actual market share would suggest. This is likely due to the fact that advertising and graphic design professionals favor Apple and do this as a favor. Some companies pay for their products to be used… Continue reading Apple Computers Featured in Advertising as Product Placement