Category: Advertising

AT&T Bigger is Better Campaign

AT&T recently launched an advertising campaign promoting the “Bigger is Better” message. Below is one of the videos from the campaign. At a time when we need to be living simpler, smaller, and more sustainably, this message seems to be in contrast to the shift toward living with less.

Amazon TV Commercial “Kindle Paperwhite: Perfect at the Beach” is first LGBTQA Ad Featuring Two Married Gay Men

Amazon has joined JC Penney, CoverGirl, and Chevrolet to be among the first companies to feature LG people in advertising. This will no doubt invoke praises and support from some while at the same time it will result in boycotts and protests from others. In advertising, companies usually stick with “safe” themes for their ads… Continue reading Amazon TV Commercial “Kindle Paperwhite: Perfect at the Beach” is first LGBTQA Ad Featuring Two Married Gay Men

Letting Advertising Revenue Determine Programming Content and How We Live

Wrestling has been an important part of the Olympics since it was first introduced in 708 BC. However, as the cost of advertising time is increasingly dictated by the popularity of the sport being broadcasted, television networks are likely reluctant to broadcast sports with even a slight decline in popularity. For the same reason, there’s… Continue reading Letting Advertising Revenue Determine Programming Content and How We Live

Mediacom Telephone Service Special Pricing Comparison is Misleading

Summary. In the flyer shown below, Mediacom is offering a phone service for $4.95 per month in the first year. The brochure does not provide information about the ongoing cost of switching to this service. Targeting Senior Citizens. An anonymous source at Mediacom admitted that the primary users of the service are seniors who prefer… Continue reading Mediacom Telephone Service Special Pricing Comparison is Misleading

Toshiba – Leading in Innovation and Leading in Misleading Advertising Designed to Look LIke News Reporting

Earlier this year, we reported on the Federal Trade Commission (FTC) action against advertising that’s embedded with news stories so as to appear to be factual. Apparently nobody at Toshiba got the memo from the FTC. If you purchase a new Toshiba computer, it will come configured to automatically load the Official Toshiba Start Page… Continue reading Toshiba – Leading in Innovation and Leading in Misleading Advertising Designed to Look LIke News Reporting

JC Penny hires Ellen DeGeneres as Advertising Spokesperson for Funny Video Commercials

Below are selected videos produced by JC Penny featuring Ellen DeGeneres as Spokesperson. These are examples of how humorous advertisements gain momentum as they are promoted at the grass-roots level through social networks. Update: As of 2 September 2012, all five of the JC Penny advertisements embedded below were removed from JC Penney YouTube channel.… Continue reading JC Penny hires Ellen DeGeneres as Advertising Spokesperson for Funny Video Commercials