Activism > Advertising Summary. When a non-profit organization engages in social action, we think of it as activism. When a business engages with society through advertising, we simply call it marketing. Yet, activists exist in all areas of society including companies and they are leveraging their positions to impact the world in positive ways. Among… Continue reading Liberty Mutual – Doing the Right Thing in Advertising
Tag: Advertising
Mormon Message – Church Video Promotion – Personal Profiles of Mormons – Example of Effective Marketing
Summary The Mormon Church recently launched a new promotional video campaign that conveys the diversity and individuality among its members. These videos and others are featured on the Mormon Message YouTube channel. The series is a good example of effective advertising. Review Advertising is like a good book, and to be effective, it needs to capture the… Continue reading Mormon Message – Church Video Promotion – Personal Profiles of Mormons – Example of Effective Marketing
Here and now – Quebec City and Area Tourism HD Video Promotion
Effective Living > Advertising Summary. To be most effective, advertising must be engaging, entertaining, interesting, and inspiring. The Québec City and Area Tourism Department recently produced a spectacular high definition video with areal flyovers and panoramic vistas combined with an uplifting music score. It’s possibly one of the most impressive tourism videos ever produced.
Alternatives to Traditional Website Advertising Banners and AdSense Ads – Putting People over Profits
Technology > Resources > Website Design Summary. Businesses often make decisions based on what produces the most revenue, rather than what’s in the customer’s best interest. If instead, they would make customer experience the bottom line rather than profits their goal, they would ultimately gain both. Putting people over profits benefits everyone. Website advertising is… Continue reading Alternatives to Traditional Website Advertising Banners and AdSense Ads – Putting People over Profits
Manufacturing Angst, Dissatisfaction, and Hopelessness
Activism > Advertising Summary. Consumers who are content and happy are less likely to buy things they don’t need. For this reason, numerous industries depend on creating and maintaining a sense of dissatisfaction and hopelessness. People who are dissatisfied with life are more likely to turn to consumerism, eating, gambling, shopping, or sensory altering products such… Continue reading Manufacturing Angst, Dissatisfaction, and Hopelessness
AT&T Painted Hands Advertising Global World Coverage in Different Countries
Activism > Advertising | Technology Summary. AT&T recently launched a colorful and creative advertising campaign using painted hands to represent familiar images from various countries around the world where they offer mobile phone and data coverage. A series of these photos is found below. “Companies and organizations, through integrity, creativity, inspiration, best practices, and green… Continue reading AT&T Painted Hands Advertising Global World Coverage in Different Countries
Word of Mouse Advertising is Replacing Word of Mouth Advertising
Activism | Technology Summary. Companies and organizations have always depended on word of mouth advertising. With the increase of people using email and online social networks, word of mouth advertising is increasingly being replaced by something referred to as word of mouse advertising. There’s soon to be a book that name. Today, just a click… Continue reading Word of Mouse Advertising is Replacing Word of Mouth Advertising