Activism > Advertising | Effective Living > Music Summary. In 2010, Pepsi launched the Pepsi Refresh Project and their Refresh Everything campaign using an inspirational music video featuring the song One Tribe by Will.i.am. The Refresh Everything campaign was established to offer grants to small charities that might not otherwise receive funding. This is an… Continue reading Pepsi Inspirational Music Video One Tribe Featuring Will.i.am
Tag: Advertising
Nike Commercial Featuring Steve Nash as the 60 Million Dollar Man
Activism > Advertising Summary. Nike created a humorous series of videos with Steve Nash including the one below with Nash as the 60 Million Dollar Man. Traditional advertising places a product or service at the center of attention. However, a new approach to advertising has become more common where the primary message of the advertisement… Continue reading Nike Commercial Featuring Steve Nash as the 60 Million Dollar Man
Wavin’ Flag by K’naan and the Coca-Cola Celebration Mix Music Video for Word Cup 2010 FIFA Event
Inspiring Advertising The Wavin’ Flag Coca-Cola Celebration Mix music video that became hugely popular during the 2010 World Cup in South Africa. The new mix sponsored by Coca-Cola features youth playing football (soccer). The video and song are available through the Apple iTunes music store, and viewable below. You can click the [x] in the upper right… Continue reading Wavin’ Flag by K’naan and the Coca-Cola Celebration Mix Music Video for Word Cup 2010 FIFA Event
Glacéau Vitamin Water Hosts Website With Facebook and Launches Steve Nash Funny YouTube Video Campaign
Activism > Advertising | Health > Food | Technology Summary. Most companies, brands, organizations, celebrities, and musicians have their own dedicated websites. In a break from tradition, Vitamin Water, a product of Glacéau, now has their VitaminWater.com domain address redirecting to the Vitamin Water Facebook Page with a message, “don’t be alarmed, this is our… Continue reading Glacéau Vitamin Water Hosts Website With Facebook and Launches Steve Nash Funny YouTube Video Campaign
Bill Gates and Jerry Seinfeld Buy Discount Shoes at Shoe Circus – Quality Shoes at Discount Prices Why Pay More – Windows Advertisement
Activism > Advertising Summary. The video below is an example of Microsoft’s attempt to create a humorous advertisement suitable for a viral marketing campaign. Advertisers are increasingly producing marketing campaigns that offer embedded humor. In this way, people will voluntarily share the ads with friends and colleagues. Other examples are the Vodafone India series of ads… Continue reading Bill Gates and Jerry Seinfeld Buy Discount Shoes at Shoe Circus – Quality Shoes at Discount Prices Why Pay More – Windows Advertisement
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Basecamp by 37signals Offers Project Management and Workgroup Collaboration Online
Effective Living | Technology Summary. Basecamp by 37signals (at Basecamphq.com) is an online workgroup team collaboration system for cooperative teamwork and project management. Excellence in Advertising. ResourcesForLife.com has given 37signals our excellence in advertising award for their high quality candid videos. An example is below. Impressive Client List. Below are a few of the clients… Continue reading Basecamp by 37signals Offers Project Management and Workgroup Collaboration Online