FCC CALM Act to Result in Quieter Advertising Commercials on Television – Commercial Advertisement Loudness Mitigation Act

Nicholas Johnson is interviewed in the above video. Below is an excerpt from the full story found on KCRG.com [source] IOWA CITY, Iowa – Some local viewers might have noticed a change – perhaps an improvement – in their television viewing experience of late. We’re not talking about the disappearance of political ads, although many… Continue reading FCC CALM Act to Result in Quieter Advertising Commercials on Television – Commercial Advertisement Loudness Mitigation Act

Global Marketplace Democracy – Ethical Green Shopping and Buying

Activism > Politics Summary. As individual citizens, it’s difficult to complete with large corporations for the loyalty of our political representatives. However, by choosing to spend money on ethical products, services, companies, manufacturers, organization, and vendors, you can powerfully determine what kind of world we live in. In the world of investing, this is referred to as… Continue reading Global Marketplace Democracy – Ethical Green Shopping and Buying

Anti Wrinkle Cream Advertisement Promises Decades of Age Reversal is Example of Misleading and Offensive False Advertising – and now Natalie Portman’s Dior mascara ad banned

Activism | Health Summary. Among the many examples of false and misleading advertising, perhaps the most glaring example are the animated anti wrinkle ads seen on many websites. Example. The example shown here illustrates the before and after representation of the product’s effectiveness. Interestingly, the advertisement includes a disclaimer stating “Simulated Imagery. Results not typical.”… Continue reading Anti Wrinkle Cream Advertisement Promises Decades of Age Reversal is Example of Misleading and Offensive False Advertising – and now Natalie Portman’s Dior mascara ad banned

JC Penny hires Ellen DeGeneres as Advertising Spokesperson for Funny Video Commercials

Below are selected videos produced by JC Penny featuring Ellen DeGeneres as Spokesperson. These are examples of how humorous advertisements gain momentum as they are promoted at the grass-roots level through social networks. Update: As of 2 September 2012, all five of the JC Penny advertisements embedded below were removed from JC Penney YouTube channel.… Continue reading JC Penny hires Ellen DeGeneres as Advertising Spokesperson for Funny Video Commercials

Chevrolet Malibu and Isaac Mizrahi Marketing Advertising Partnership – A Social and Market Analysis of Openly Gay Spokespeople in Advertising

Summary. Chevrolet has launched an innovative and unique advertising campaign on Facebook in partnership with Isaac Mizrahi to promote their 2013 Malibu. The website ChevyMalibuStyle.com forwards to their Facebook page. One of the early pioneers to use Facebook as an exclusive hosting platform was Vitamin Water. Demographic. It’s not clear who this new Chevrolet advertising… Continue reading Chevrolet Malibu and Isaac Mizrahi Marketing Advertising Partnership – A Social and Market Analysis of Openly Gay Spokespeople in Advertising

Federal Trade Commission (FTC) Takes Action Against Fake News Websites as False Advertising

Activism > Consumer Defense Resource Group Update. Seven months after we first reported about the use of fake news websites as advertising (21 September 2010), the Federal Trade Commission began taking action against those using this deceptive practice. Our original report is below. Here are stories about the FTC actions: 19 April 2011 – FTC Seeks… Continue reading Federal Trade Commission (FTC) Takes Action Against Fake News Websites as False Advertising

Financial Literacy and Personal Savings – FeedThePig.org Campaign Funny Video Commercials

Finance | Advertising Summary. Creative, fun, inspiring, and funny advertising is much more likely to get watched, and in today’s society of online social networking, these are the ads that will go viral and have the farthest reach. Such ads also provide the additional public service of offering a source of entertainment and inspiration. Below are… Continue reading Financial Literacy and Personal Savings – FeedThePig.org Campaign Funny Video Commercials