Your iPhone Does NOT Use More Energy Than Your Refrigerator

Someone recently told me they refuse to purchase an iPhone because they read that the iPhone uses more power than a refrigerator. So, they were determined to purchase another brand of smart phone. Skeptical, I did a Google search and was surprised to find this article in Forbes: “Your iPhone Uses More Energy Than Your Refrigerator.”… Continue reading Your iPhone Does NOT Use More Energy Than Your Refrigerator

Douglas Van Praet – Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Summary. Advertising and marketing are constantly evolving to achieve greater impact with more efficiency. The most significant, useful, and relevant development in recent years has been the ability to specifically deliver advertising only to groups that are likely to be interested in the product or service being advertised. This benefits advertisers and consumers, and most… Continue reading Douglas Van Praet – Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

The Lincoln Motor Company

Summary. Lincoln Motor Company has launched an interesting advertising campaign that explores how social media and mobile technologies impact our lives. Below. An introduction to “Get Back,” a film written and directed by Eliot Rausch. When the Lincoln Motor Company asked Eliot to create a film that would interpret the notion of “Hello, Again” he… Continue reading The Lincoln Motor Company

Panasonic “Ideas for Life” and “Say Yes to Less. More to Life.”

AT&T recently began an advertising campaign that promoted the “Bigger is Better” message. At a time when we all need to be conserving and learning to live with less, such messages are detrimental. From Panasonic, a new advertising campaign encourages people to live with less: “Say Yes to Less. More to Life.” 21 March 2013… Continue reading Panasonic “Ideas for Life” and “Say Yes to Less. More to Life.”

Amazon TV Commercial “Kindle Paperwhite: Perfect at the Beach” is first LGBTQA Ad Featuring Two Married Gay Men

Amazon has joined JC Penney, CoverGirl, and Chevrolet to be among the first companies to feature LG people in advertising. This will no doubt invoke praises and support from some while at the same time it will result in boycotts and protests from others. In advertising, companies usually stick with “safe” themes for their ads… Continue reading Amazon TV Commercial “Kindle Paperwhite: Perfect at the Beach” is first LGBTQA Ad Featuring Two Married Gay Men

Letting Advertising Revenue Determine Programming Content and How We Live

Wrestling has been an important part of the Olympics since it was first introduced in 708 BC. However, as the cost of advertising time is increasingly dictated by the popularity of the sport being broadcasted, television networks are likely reluctant to broadcast sports with even a slight decline in popularity. For the same reason, there’s… Continue reading Letting Advertising Revenue Determine Programming Content and How We Live