Health Summary. This document explores the branding, merchandising, and marketing of Nestlé Pure Life water which is just one of many brands offered by Nestlé Waters. Marketing Wellness. We’re interested in how products and services are branded and promoted, particularly those with a Life centered theme. We’re especially interested in the intersection where product promotion and wellness… Continue reading Nestlé Pure Life Filtered Bottled Water for Hydration – Branding and Marketing Analysis
Category: Advertising
Alternatives to Traditional Website Advertising Banners and AdSense Ads – Putting People over Profits
Technology > Resources > Website Design Summary. Businesses often make decisions based on what produces the most revenue, rather than what’s in the customer’s best interest. If instead, they would make customer experience the bottom line rather than profits their goal, they would ultimately gain both. Putting people over profits benefits everyone. Website advertising is… Continue reading Alternatives to Traditional Website Advertising Banners and AdSense Ads – Putting People over Profits
The Price of Everything by Eduardo Porter – Book Trailer Music Video Soundtrack by Sponge
Finance Summary. Eduardo Porter explores the logic and emotion behind themes of price, value, and worth, in his book The Price of Everything: Solving the Mystery of Why We Pay What We Do. [BUY NOW] Book Promotion. Perhaps equally intriguing is the creative marketing campaign behind promoting the book. Porter is working with the Leigh Bureau as his agent… Continue reading The Price of Everything by Eduardo Porter – Book Trailer Music Video Soundtrack by Sponge
U.S. Cellular Belief Project – Documentary Style Video Advertisement
Effective Living Summary. The U.S. Cellular Belief Project sounds similar (in name) to the Pepsi Refresh Project, but the focus of the Belief Project is to bring about innovation and change within the world of mobile phone service plans. As U.S. Cellular researches and develops ways to provide better service, the practices and policies they… Continue reading U.S. Cellular Belief Project – Documentary Style Video Advertisement
Dole Institute – Healthy Conversation Widget
Health Summary. Citizens of our information society are increasingly engaging in a free-range style of obtaining their news and information. In the past, people would line up in front of their televisions or newspapers like animals at the troff to eat whatever was given to them. Now people are freely roaming the Internet and social… Continue reading Dole Institute – Healthy Conversation Widget
Sony Ericsson Funny Product Testing Institute Video Xperia X10 Smart Phone Experiment Videos With Surfers, Rockers, Toddlers, Models, and Body Building Italian Guys
Activism > Advertising Summary. Below are several funny videos from Sony about how easy it is to use the new Sony Xperia X10 smart phone. More information is available on Sony’s YouTube channel. These are the official videos all in one place for your convenience, and we offer these video ads free of any (other)… Continue reading Sony Ericsson Funny Product Testing Institute Video Xperia X10 Smart Phone Experiment Videos With Surfers, Rockers, Toddlers, Models, and Body Building Italian Guys
Website or Blog Content Posting Workflow Best Practice Guidelines
Technology Summary. The following offers a best practice workflow guidelines for content posting content to the web: Prepare, Publish, Promote. Prepare Content. This is a simple checklist for creating and preparing content. Advertising. Make frequent links and references to companies like Apple or Google that engage in principles, practices, innovation, design, and ethics that you support. It’s free… Continue reading Website or Blog Content Posting Workflow Best Practice Guidelines