Activism > Advertising Summary. Consumers who are content and happy are less likely to buy things they don’t need. For this reason, numerous industries depend on creating and maintaining a sense of dissatisfaction and hopelessness. People who are dissatisfied with life are more likely to turn to consumerism, eating, gambling, shopping, or sensory altering products such… Continue reading Manufacturing Angst, Dissatisfaction, and Hopelessness
Category: Advertising
AT&T Painted Hands Advertising Global World Coverage in Different Countries
Activism > Advertising | Technology Summary. AT&T recently launched a colorful and creative advertising campaign using painted hands to represent familiar images from various countries around the world where they offer mobile phone and data coverage. A series of these photos is found below. “Companies and organizations, through integrity, creativity, inspiration, best practices, and green… Continue reading AT&T Painted Hands Advertising Global World Coverage in Different Countries
Word of Mouse Advertising is Replacing Word of Mouth Advertising
Activism | Technology Summary. Companies and organizations have always depended on word of mouth advertising. With the increase of people using email and online social networks, word of mouth advertising is increasingly being replaced by something referred to as word of mouse advertising. There’s soon to be a book that name. Today, just a click… Continue reading Word of Mouse Advertising is Replacing Word of Mouth Advertising
Pepsi Inspirational Music Video One Tribe Featuring Will.i.am
Activism > Advertising | Effective Living > Music Summary. In 2010, Pepsi launched the Pepsi Refresh Project and their Refresh Everything campaign using an inspirational music video featuring the song One Tribe by Will.i.am. The Refresh Everything campaign was established to offer grants to small charities that might not otherwise receive funding. This is an… Continue reading Pepsi Inspirational Music Video One Tribe Featuring Will.i.am
Nike Commercial Featuring Steve Nash as the 60 Million Dollar Man
Activism > Advertising Summary. Nike created a humorous series of videos with Steve Nash including the one below with Nash as the 60 Million Dollar Man. Traditional advertising places a product or service at the center of attention. However, a new approach to advertising has become more common where the primary message of the advertisement… Continue reading Nike Commercial Featuring Steve Nash as the 60 Million Dollar Man
Wavin’ Flag by K’naan and the Coca-Cola Celebration Mix Music Video for Word Cup 2010 FIFA Event
Inspiring Advertising The Wavin’ Flag Coca-Cola Celebration Mix music video that became hugely popular during the 2010 World Cup in South Africa. The new mix sponsored by Coca-Cola features youth playing football (soccer). The video and song are available through the Apple iTunes music store, and viewable below. You can click the [x] in the upper right… Continue reading Wavin’ Flag by K’naan and the Coca-Cola Celebration Mix Music Video for Word Cup 2010 FIFA Event
Glacéau Vitamin Water Hosts Website With Facebook and Launches Steve Nash Funny YouTube Video Campaign
Activism > Advertising | Health > Food | Technology Summary. Most companies, brands, organizations, celebrities, and musicians have their own dedicated websites. In a break from tradition, Vitamin Water, a product of Glacéau, now has their VitaminWater.com domain address redirecting to the Vitamin Water Facebook Page with a message, “don’t be alarmed, this is our… Continue reading Glacéau Vitamin Water Hosts Website With Facebook and Launches Steve Nash Funny YouTube Video Campaign