The latest advertisement from Buick (shown below) proclaims: “The Next Big Thing in Luxury is Small.” The smaller is better message is increasingly finding its way into mainstream culture as a shifting undercurrent to the bigger is better mindset of another era. The description on Buick’s YouTube channel reads: “The age of the over-sized luxury… Continue reading The Next Big Thing in Luxury is Small
Tag: simplicity
In Pursuit of Elegance: Why the Best Ideas Have Something Missing
Effective Living Summary. Matthew E. May, the author of The Elegant Solution: Toyota’s Formula for Mastering Innovation, has written a new book on success through subtractive design, In Pursuit of Elegance: Why the Best Ideas Have Something Missing. [buy now] This book explores elegance and effectiveness through simplicity as a foundational historic principle that we… Continue reading In Pursuit of Elegance: Why the Best Ideas Have Something Missing