The latest advertisement from Buick (shown below) proclaims: “The Next Big Thing in Luxury is Small.” The smaller is better message is increasingly finding its way into mainstream culture as a shifting undercurrent to the bigger is better mindset of another era.
The description on Buick’s YouTube channel reads: “The age of the over-sized luxury car is about to give way to a smarter, more nimble breed. Introducing the all-new Buick Encore in its first TV commercial. Clearly, the next big thing in luxury is small. Discover the Encore.”
The small house movement has been at the forefront of advancing the smaller is better message. Below is a photo of Jay Shafer of Four Lights Houses tiny house company.
