JC Penny hires Ellen DeGeneres as Advertising Spokesperson for Funny Video Commercials

Below are selected videos produced by JC Penny featuring Ellen DeGeneres as Spokesperson. These are examples of how humorous advertisements gain momentum as they are promoted at the grass-roots level through social networks. Update: As of 2 September 2012, all five of the JC Penny advertisements embedded below were removed from JC Penney YouTube channel.… Continue reading JC Penny hires Ellen DeGeneres as Advertising Spokesperson for Funny Video Commercials

Nike Commercial Featuring Steve Nash as the 60 Million Dollar Man

Activism > Advertising Summary. Nike created a humorous series of videos with Steve Nash including the one below with Nash as the 60 Million Dollar Man. Traditional advertising places a product or service at the center of attention. However, a new approach to advertising has become more common where the primary message of the advertisement… Continue reading Nike Commercial Featuring Steve Nash as the 60 Million Dollar Man

Glacéau Vitamin Water Hosts Website With Facebook and Launches Steve Nash Funny YouTube Video Campaign

Activism > Advertising | Health > Food | Technology Summary. Most companies, brands, organizations, celebrities, and musicians have their own dedicated websites. In a break from tradition, Vitamin Water, a product of Glacéau, now has their VitaminWater.com domain address redirecting to the Vitamin Water Facebook Page with a message, “don’t be alarmed, this is our… Continue reading Glacéau Vitamin Water Hosts Website With Facebook and Launches Steve Nash Funny YouTube Video Campaign

ETrade Funny Baby Video Commercial Campaign – E*TRADE

Activism > Advertising Summary. The E*TRADE Baby Video Campaign (www.etrade.com/baby) has been hugely successful. Rather than pushing traditional uninspired ads out to consumers, E*TRADE has created an advertising campaign that’s so funny, people take the initiative to seek them out on their YouTube channel where over 4 million people have viewed their latest video, the… Continue reading ETrade Funny Baby Video Commercial Campaign – E*TRADE