Summary. The E*TRADE Baby Video Campaign (www.etrade.com/baby) has been hugely successful. Rather than pushing traditional uninspired ads out to consumers, E*TRADE has created an advertising campaign that’s so funny, people take the initiative to seek them out on their YouTube channel where over 4 million people have viewed their latest video, the E*TRADE Baby Outtakes featured below. Another example of this kind of advertising is the cute Vodafone Commercial Campaign in India with a cute dog who faithfully helps a girl. This kind of advertising is fun, funny, effective, and it’s a form of cultural social activism that attempts to shift us away from past trends of boring and unimaginative advertising.
Outtakes 2010
Outtakes 2009
Golf Baby. Here is another example from the E*TRADE Baby Video Commercial Campaign.
Never Too Young to Trade Stock. Here is another example from the E*TRADE Baby Video Commercial Campaign.
Rent a Clown. Here is another example from the E*TRADE Baby Video Commercial Campaign.
Mobile Trading Baby. Here is another example from the E*TRADE Baby Video Commercial Campaign.