It’s getting more difficult for companies to advertise tobacco and alcohol products. Tobacco ads are no longer permitted on television.(1) On websites and YouTube, age verification is required to view content purportedly targeting an adult audience. The tobacco industry has a long history of marketing to young people. The goal is to get people addicted… Continue reading Promoting Alcohol and Tobacco by Advertising to High School Students
Tag: Advertising
“We Believe: The Best Men Can Be” – Controversial Gillette Commercial
This week a controversial commercial from Gillette has become the #7 trending video on YouTube with over 3.4 million views in just 3 days. The video has 63,000 likes, but more than 308,000 dislikes and many people boycotting the company. There is a lot of outrage and anger over this video because it depicts adult men… Continue reading “We Believe: The Best Men Can Be” – Controversial Gillette Commercial
Inspiring Commercial from Principal – “Renovation”
Inspiring Advertising Businesses are repurposing their advertising and marketing budgets to create inspiring advertising and uplifting stories. The following ad from Principal Financial Group is an example. For more, visit ResourcesForLife.com/Inspiring-Advertising.
Samsung Launches New “Moving On” Commercial (17 May 2018)
On 17 May 2018, Samsung released an updated version of their “Moving On” commercial (shown below). The ad is visually well done, and probably achieves its goal of making the Apple iPhone look like a poorly designed, frustrating, outdated smartphone. The ad also pokes fun at the Apple retail support experience. What the viewer may… Continue reading Samsung Launches New “Moving On” Commercial (17 May 2018)
Buyer Beware: Purchase Contracts Changing Without Notice – Kia Motors Canada
There’s an unfortunate ongoing problem in our mostly unregulated free marketplace whereby a vendor promises something to a customer, but in the sales contract there’s a disclaimer stating that the company can change the agreement at any time without notice to the customer. In other words, the customer is agreeing to a binding agreement that… Continue reading Buyer Beware: Purchase Contracts Changing Without Notice – Kia Motors Canada
Wells Fargo Ad: Established 1852 and Re-Established in 2018
Wells Fargo is working to earn back public trust. The video below is part of that initiative, and is described on their 6 May 2017 YouTube post as: To earn back your trust, Wells Fargo has renewed its commitment to you. See our re-established goals at http://www.wellsfargo.com/renew Here’s the video.
“What are You Hungry For” With Coach Ginn
Inspiring Advertising Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The following ad from Stouffer’s is an example. Coach Ted Ginn, football coach of Glenville High School and founder of Ginn Academy, the only all-boys high school in… Continue reading “What are You Hungry For” With Coach Ginn