Google Promotes “The Interview” Movie and Tobacco to Under-Age Viewers While Offending Billions of People — Gets Kicked Out of China

The Motion Picture Association of America (MPAA) rates movies based on a variety of criteria and determines an acceptable viewing audience. According to FilmRatings.com (the MPAA rating site), The Interview, featuring Seth Rogen and James Franco, is rated as ‘R’ due to “pervasive language, crude and sexual humor, nudity, some drug use and bloody violence.” Due to… Continue reading Google Promotes “The Interview” Movie and Tobacco to Under-Age Viewers While Offending Billions of People — Gets Kicked Out of China

Liberty Mutual – Doing the Right Thing in Advertising

Activism > Advertising Summary. When a non-profit organization engages in social action, we think of it as activism. When a business engages with society through advertising, we simply call it marketing. Yet, activists exist in all areas of society including companies and they are leveraging their positions to impact the world in positive ways. Among… Continue reading Liberty Mutual – Doing the Right Thing in Advertising

Population Discussion: Sir David Attenborough on Overpopulation

Resource Page: Population “Broadcaster and naturalist Sir David Attenborough presents the 2011 RSA President’s Lecture. The dangers facing the earth’s ecosystems are well known and the subject of great concern at all levels. Climate change is high on the list. But there is an underlying and associated cause — population growth.” [Source: 2011 Royal Society… Continue reading Population Discussion: Sir David Attenborough on Overpopulation

Kesha (Ke$ha) Highly Acclaimed Musician Takes Pop Music to New Level With New Album Animal

Activism | Effective Living > Music Summary. Pop female vocalist, Kesha (Ke$ha), has released her new album, Animal, which has been well received, as evidenced by her millions of viewers and fans on YouTube and Facebook. Animal Review. The airy and angelic vocals of the the title song Animal sound similar to the vocals and instrumental track… Continue reading Kesha (Ke$ha) Highly Acclaimed Musician Takes Pop Music to New Level With New Album Animal

Pepsi Inspirational Music Video One Tribe Featuring Will.i.am

Activism > Advertising | Effective Living > Music Summary. In 2010, Pepsi launched the Pepsi Refresh Project and their Refresh Everything campaign using an inspirational music video featuring the song One Tribe by Will.i.am. The Refresh Everything campaign was established to offer grants to small charities that might not otherwise receive funding. This is an… Continue reading Pepsi Inspirational Music Video One Tribe Featuring Will.i.am

Wavin’ Flag by K’naan and the Coca-Cola Celebration Mix Music Video for Word Cup 2010 FIFA Event

Inspiring Advertising The Wavin’ Flag Coca-Cola Celebration Mix music video that became hugely popular during the 2010 World Cup in South Africa. The new mix sponsored by Coca-Cola features youth playing football (soccer). The video and song are available through the Apple iTunes music store, and viewable below. You can click the [x] in the upper right… Continue reading Wavin’ Flag by K’naan and the Coca-Cola Celebration Mix Music Video for Word Cup 2010 FIFA Event