The Fray – How To Save A Life (music video and lyrics)

Effective Living > Music | Lifeways Summary. The song How to Save a Life by The Fray was influenced by band member Isaac Slade who worked as a mentor at a camp for troubled teens. The song was the title song for the album How to Save a Life. The song has sold over two million downloads.… Continue reading The Fray – How To Save A Life (music video and lyrics)

Montgomery Gentry – Some People Change (music video and lyrics)

Lifeways Summary. The music video Some People Change by Montgomery Gentry is an inspirational video about how people can turn their lives around. One examples given in the video is of a young man who’d been raised to have racist beliefs. The other example is of a woman (pictured here) who turns away from a… Continue reading Montgomery Gentry – Some People Change (music video and lyrics)

Pepsi Inspirational Music Video One Tribe Featuring Will.i.am

Activism > Advertising | Effective Living > Music Summary. In 2010, Pepsi launched the Pepsi Refresh Project and their Refresh Everything campaign using an inspirational music video featuring the song One Tribe by Will.i.am. The Refresh Everything campaign was established to offer grants to small charities that might not otherwise receive funding. This is an… Continue reading Pepsi Inspirational Music Video One Tribe Featuring Will.i.am

Wavin’ Flag by K’naan and the Coca-Cola Celebration Mix Music Video for Word Cup 2010 FIFA Event

Inspiring Advertising The Wavin’ Flag Coca-Cola Celebration Mix music video that became hugely popular during the 2010 World Cup in South Africa. The new mix sponsored by Coca-Cola features youth playing football (soccer). The video and song are available through the Apple iTunes music store, and viewable below. You can click the [x] in the upper right… Continue reading Wavin’ Flag by K’naan and the Coca-Cola Celebration Mix Music Video for Word Cup 2010 FIFA Event

Nike Steve Nash Inspirational Video Training Day About Athletics Synergy and the Importance of Practice

Activism > Advertising Summary. In the video below, Steve Nash shares an inspirational message about the synergy of various athletic sports and training. Traditional advertising places a product or service at the center of attention. However, a new approach to advertising has become more common where the primary message of the advertisement is about values… Continue reading Nike Steve Nash Inspirational Video Training Day About Athletics Synergy and the Importance of Practice

Glacéau Vitamin Water Hosts Website With Facebook and Launches Steve Nash Funny YouTube Video Campaign

Activism > Advertising | Health > Food | Technology Summary. Most companies, brands, organizations, celebrities, and musicians have their own dedicated websites. In a break from tradition, Vitamin Water, a product of Glacéau, now has their VitaminWater.com domain address redirecting to the Vitamin Water Facebook Page with a message, “don’t be alarmed, this is our… Continue reading Glacéau Vitamin Water Hosts Website With Facebook and Launches Steve Nash Funny YouTube Video Campaign

71-year-old Harmonica Player Spends Money on Activism Instead of Prescription Medicine

Activism Summary. Andy Mackie is a 71-year-old Scottish-born retired horse trainer and musician. After his ninth heart surgery, his doctors had him on 15 medications with side-effects that made his life miserable. From Medications to Music. One day he decided to stop taking the medications and instead use the money he saved to give musical instruments… Continue reading 71-year-old Harmonica Player Spends Money on Activism Instead of Prescription Medicine