Summary. Creative, fun, inspiring, and funny advertising is much more likely to get watched, and in today’s society of online social networking, these are the ads that will go viral and have the farthest reach.
Such ads also provide the additional public service of offering a source of entertainment and inspiration.
Some videos from the TheShelterProject.org campaign being promoted by the Ad Council are great examples of such advertising.
ResourcesForLife.com is an Ad Council media partner.