Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The following ad from WestJet is an example.
After being bullied, Josh decided to make a change that ultimately had a dramatic impact on his life and on the lives of his fellow students: “Opening a door is more than a physical act. It’s about putting yourself out there, getting to know people, making them feel comfortable, and making them feel welcome.” We hope his story is as inspiring to you as it is to us.